黄刚, have you noticed how popular AI models have become in live selling lately? Many clothing stores are using virtual hosts now.

Yeah, I’ve seen quite a few cases. Fully virtual displays are low-cost and easy to update, which is really attractive for merchants.

But the problems are pretty obvious too. The article mentioned “ghost embroidery,” where AI generates details that don’t exist on the real product, and consumers freak out when they receive it.

Exactly, that leads to a trust crisis. Even the live interactions are fake—preset responses make people think it’s real-time communication.

Still, from an industry perspective, small brands can genuinely benefit from AI. Even without models, they can create decent display images, which feels more fair.

The key issue is transparency. Regulations require AI-generated content to be labeled, but many sellers deliberately make the labels tiny. Consumers also need to learn how to judge images carefully.

In the future, the experience will probably become more realistic, like generating ‘personalized virtual try-ons.’ But no matter how fancy the tech is, the product itself can’t be compromised.

Exactly. Technology is just a tool—integrity is the foundation. No matter how perfect the display looks, it’s more important that customers aren’t disappointed when the product arrives.