Nana, yesterday I bought a package of 'Handmade Noodles.' I thought they were made by hand, but then I saw a news report saying they were produced on an assembly line.

I saw that too. The words 'Handmade' were printed in huge letters on the package, and next to them it said 'just like the handmade noodles your mother makes.' It's definitely easy to misunderstand.

But the manufacturer said it was only a trademark name and didn't represent the production method. That explanation sounds a little too clever, doesn't it?

That's what people call a 'tricky trademark.' The large text grabs your attention, while the small print shows it's a trademark. If problems arise, they claim they never misled anyone.

Who studies a noodle package for several minutes before buying it? When people see the words 'handmade,' they naturally think of handmade texture and quality.

Exactly. Language naturally influences people's judgment. When businesses place trademarks and advertising slogans together, they're playing word games.

Can consumers defend their rights when they discover this? We can't just accept the loss every time.

Yes, they can. There have been similar cases before, and courts have ordered businesses to provide compensation. Regulation is also becoming stricter, and trademarks that mislead the public may face penalties.

Looks like from now on I can't just read the big words on the package. I'll have to read the small print too. It's exhausting—buying a pack of noodles feels like doing a reading comprehension test.