David, you’re in charge of writing the budget request for next month’s promotional event. It’ll be good practice for you.

Sure, I’ll give it a try! But how should a budget request be written?

Remember the three key points: clearly state what the money will be used for, itemize the expenses, and finally explain the expected results.

I understand. Can I just write, “Promotional expenses: 50,000 yuan”?

No, that’s too vague. Break it down—for example, how much will be spent on online advertising, design, and event gifts. Each item needs to be supported by evidence.

I see! When I was taking classes in the United States, my teacher also said, “Let the numbers speak for themselves”—so that people can immediately tell whether the money is being spent effectively.

Well said. The finance department reviews these requests very strictly. If the details aren’t clear, the request will be sent back, delaying the project.

Then how should I write the expected results? Can I say, “We hope sales will increase”?

You need to state specific goals, such as how many new customers you expect to gain and how much the conversion rate is expected to increase. Remember, the company needs to see a return on every penny it spends.

Got it! I’ll write a first draft today and ask you to look it over when I’m done.