Did you see that video? A store clerk demonstrated a phone’s drop resistance on the spot, but it shattered as soon as he threw it. Isn’t that embarrassing themselves?

I saw it. The contrast was too obvious. The issue isn’t just an operating mistake; people are starting to question whether those ‘lab data’ are really reliable.

I work in marketing, and whenever I hear phrases like ‘ten times better’ or ‘worry-free from 2 meters,’ I know there’s exaggeration. The key is that many people really believe it.

Right. Ordinary consumers have a hard time telling the conditions apart. In the lab, it might be a wooden floor and a fixed angle, but in real life it’s tile, concrete, and maybe even pebbles. A slight difference can lead to a completely different result.

Simply put, this is the gap between an ‘ideal scenario’ and a ‘real scenario.’ If the limits aren’t clearly explained in advertising, people easily misunderstand it as ‘it won’t break no matter how it falls.’

This also involves integrity. As an old Chinese saying goes, ‘One must keep one’s word.’ Overpromising may sell products in the short term, but it damages trust in the long run.

And there’s also the after-sales issue. Users believe the advertising, but when the phone breaks after a fall, they’re told it’s ‘human-caused damage.’ Who can accept that?

So now many people are starting to reflect: when buying things, you can’t just look at ads. You need to look at real experience and learn to protect yourself, such as using a screen protector and a case.

In the end, no matter how strong the technology is, it has limits. Instead of mythologizing a product, it’s better to clearly explain its limitations. That actually makes people trust it more.