Lao Huang, have you noticed that when we eat with younger colleagues these days, you barely see baijiu on the table?

That's true. The news says many young people aren't against drinking itself, they just don't accept the culture of being pressured to drink.

It's the same at our company. For project celebrations, craft beer and fruit wine are more popular. Everyone feels more relaxed, and efficiency is actually higher.

Baijiu used to be too tightly tied to social obligations and networking. For young people who value equality and health, that's too much pressure.

So I understand why liquor companies are pushing low-alcohol products or co-branding with milk tea, but gimmicks alone won't keep people.

Right. The key is the scenario. Drinking should be a lifestyle choice, not a task.

From a market perspective, whoever truly understands young people's daily lives will have a future.

This is also a microcosm of social change: when consumption patterns change, culture has to change with them.