rì xì chē
日系车
wèi hé
为何
shī shì
失势
?
Why Are Japanese Cars Losing Ground?
guó chǎn国产xīn néng yuán新能源jué qǐ崛起,rì xì chē日系车zài在zhōng guó中国shì chǎng市场xiāo liàng销量dà fú大幅xià jiàng下降,yǐn fā引发háng yè行业tǎo lùn讨论。

As Chinese new energy vehicles rise rapidly, sales of Japanese cars in the Chinese market have fallen sharply, sparking discussion across the industry.

赵强
nǐ你zuì jìn最近guān zhù关注qì chē汽车shì chǎng市场le了ma吗?rì xì chē日系车zài在zhōng guó中国hǎo xiàng好像yuè lái yuè越来越bù xíng不行le了。

Have you been following the car market lately? Japanese cars seem to be doing worse and worse in China.

黄刚
wǒ我yě也kàn dào看到xiāng guān相关shù jù数据le了。yǐ qián以前rì xì chē日系车zài在zhōng guó中国shì chǎng fèn é市场份额hěn很gāo高,xiàn zài现在yǐ jīng已经bú dào不到10%,hé和diān fēng巅峰shí qī时期xiāng bǐ相比chā jù差距hěn很dà大。

I saw the related data too. Japanese cars used to have a very high market share in China, but now it is already below 10%, which is a big drop compared with their peak period.

赵强
zuì最míng xiǎn明显de的shì是sān líng三菱hé和líng mù铃木yǐ jīng已经tuì chū退出zhōng guó中国shì chǎng市场,běn tián本田、mǎ zì dá马自达xiāo liàng销量yě也diē跌dé得hěn很lì hài厉害。hěn duō很多xiāo fèi zhě消费者kāi shǐ开始zhuǎn xiàng转向guó chǎn国产xīn néng yuán新能源chē车。

The clearest sign is that Mitsubishi and Suzuki have already withdrawn from the Chinese market, and sales of Honda and Mazda have also fallen sharply. Many consumers are starting to switch to Chinese new energy vehicles.

黄刚
què shí确实,xiàn zài现在diàn dòng huà电动化hé和zhì néng huà智能化fā zhǎn发展hěn很kuài快。guó chǎn国产pǐn pái品牌zài在diàn chí电池、zhì néng智能xì tǒng系统hé和jià gé价格fāng miàn方面dōu都yǒu有yōu shì优势,suǒ yǐ所以jìng zhēng竞争yā lì压力tè bié特别dà大。

That is true. Right now electrification and smart technology are developing very quickly. Chinese brands have advantages in batteries, smart systems, and pricing, so the competitive pressure is especially strong.

赵强
bù guò不过yǒu yì si有意思de的shì是,fēng tián丰田shì是rì xì日系pǐn pái品牌lǐ里wéi yī唯一xiāo liàng销量hái还zài在zēng zhǎng增长de的。tīng shuō听说tā men他们kào靠hùn dòng混动chē xíng车型chēng撑zhù住le了shì chǎng市场。

But interestingly, Toyota is the only Japanese brand whose sales are still growing. I heard they have managed to hold the market with their hybrid models.

黄刚
duì对,hěn duō很多sān sì xiàn三四线chéng shì城市de的xiāo fèi zhě消费者hái还bù tài不太xí guàn习惯chún纯diàn chē电车,chōng diàn充电shè shī设施yě也bù gòu不够wán shàn完善,suǒ yǐ所以hùn dòng chē混动车jì既shěng yóu省油yòu又méi yǒu没有xù háng续航jiāo lǜ焦虑。

Yes, many consumers in third- and fourth-tier cities are still not very used to pure electric cars, and charging infrastructure is not complete enough, so hybrids save fuel and also avoid range anxiety.

赵强
dàn但cóng从cháng yuǎn长远kàn看,shì chǎng市场hái shì还是zài在xiàng向chún diàn dòng纯电动zhuǎn xíng转型。rú guǒ如果rì xì日系pǐn pái品牌fǎn yìng反应tài太màn慢,kě néng可能huì会bèi被jìn yí bù进一步biān yuán huà边缘化。

But in the long run, the market is still shifting toward fully electric vehicles. If Japanese brands respond too slowly, they may be pushed even further to the margins.

黄刚
méi cuò没错。zhōng guó中国qì chē汽车shì chǎng市场biàn huà变化hěn很kuài快,shuí谁néng能gèng更kuài快shì yìng适应běn tǔ本土xū qiú需求,shuí谁jiù就néng能zhàn wěn jiǎo gēn站稳脚跟。zhè这duì对suǒ yǒu所有chē qǐ车企dōu都shì是yī cì一次dà kǎo大考。

Exactly. China’s car market changes very quickly. Whoever can adapt faster to local demand will be able to gain a firm foothold. This is a major test for all car companies.

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