rì xì chē
日系车
wèi hé
为何
shī shì
失势
Why Are Japanese Cars Losing Ground?
guó chǎn国产xīn néng yuán新能源jué qǐ崛起rì xì chē日系车zàizhōng guó中国shì chǎng市场xiāo liàng销量dà fú大幅xià jiàng下降yǐn fā引发háng yè行业tǎo lùn讨论

As Chinese new energy vehicles rise rapidly, sales of Japanese cars in the Chinese market have fallen sharply, sparking discussion across the industry.

赵强
zuì jìn最近guān zhù关注qì chē汽车shì chǎng市场lemarì xì chē日系车zàizhōng guó中国hǎo xiàng好像yuè lái yuè越来越bù xíng不行le

Have you been following the car market lately? Japanese cars seem to be doing worse and worse in China.

黄刚
kàn dào看到xiāng guān相关shù jù数据leyǐ qián以前rì xì chē日系车zàizhōng guó中国shì chǎng fèn é市场份额hěngāoxiàn zài现在yǐ jīng已经bú dào不到10%diān fēng巅峰shí qī时期xiāng bǐ相比chā jù差距hěn

I saw the related data too. Japanese cars used to have a very high market share in China, but now it is already below 10%, which is a big drop compared with their peak period.

赵强
zuìmíng xiǎn明显deshìsān líng三菱líng mù铃木yǐ jīng已经tuì chū退出zhōng guó中国shì chǎng市场běn tián本田mǎ zì dá马自达xiāo liàng销量diēhěnlì hài厉害hěn duō很多xiāo fèi zhě消费者kāi shǐ开始zhuǎn xiàng转向guó chǎn国产xīn néng yuán新能源chē

The clearest sign is that Mitsubishi and Suzuki have already withdrawn from the Chinese market, and sales of Honda and Mazda have also fallen sharply. Many consumers are starting to switch to Chinese new energy vehicles.

黄刚
què shí确实xiàn zài现在diàn dòng huà电动化zhì néng huà智能化fā zhǎn发展hěnkuàiguó chǎn国产pǐn pái品牌zàidiàn chí电池zhì néng智能xì tǒng系统jià gé价格fāng miàn方面dōuyǒuyōu shì优势suǒ yǐ所以jìng zhēng竞争yā lì压力tè bié特别

That is true. Right now electrification and smart technology are developing very quickly. Chinese brands have advantages in batteries, smart systems, and pricing, so the competitive pressure is especially strong.

赵强
bù guò不过yǒu yì si有意思deshìfēng tián丰田shìrì xì日系pǐn pái品牌wéi yī唯一xiāo liàng销量háizàizēng zhǎng增长detīng shuō听说tā men他们kàohùn dòng混动chē xíng车型chēngzhùleshì chǎng市场

But interestingly, Toyota is the only Japanese brand whose sales are still growing. I heard they have managed to hold the market with their hybrid models.

黄刚
duìhěn duō很多sān sì xiàn三四线chéng shì城市dexiāo fèi zhě消费者háibù tài不太xí guàn习惯chúndiàn chē电车chōng diàn充电shè shī设施bù gòu不够wán shàn完善suǒ yǐ所以hùn dòng chē混动车shěng yóu省油yòuméi yǒu没有xù háng续航jiāo lǜ焦虑

Yes, many consumers in third- and fourth-tier cities are still not very used to pure electric cars, and charging infrastructure is not complete enough, so hybrids save fuel and also avoid range anxiety.

赵强
dàncóngcháng yuǎn长远kànshì chǎng市场hái shì还是zàixiàngchún diàn dòng纯电动zhuǎn xíng转型rú guǒ如果rì xì日系pǐn pái品牌fǎn yìng反应tàimànkě néng可能huìbèijìn yí bù进一步biān yuán huà边缘化

But in the long run, the market is still shifting toward fully electric vehicles. If Japanese brands respond too slowly, they may be pushed even further to the margins.

黄刚
méi cuò没错zhōng guó中国qì chē汽车shì chǎng市场biàn huà变化hěnkuàishuínénggèngkuàishì yìng适应běn tǔ本土xū qiú需求shuíjiùnéngzhàn wěn jiǎo gēn站稳脚跟zhèduìsuǒ yǒu所有chē qǐ车企dōushìyī cì一次dà kǎo大考

Exactly. China’s car market changes very quickly. Whoever can adapt faster to local demand will be able to gain a firm foothold. This is a major test for all car companies.

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