Teacher Liu, I saw news online yesterday saying that many influencer bakeries have closed. Is that true?

It’s true. Nearly 90,000 bakeries nationwide closed last year. Many influencer shops couldn’t survive beyond just two years.

But those shops looked so beautiful, and there were always people lining up to take photos.

They look glamorous on the outside, but the costs are too high. Rent, labor, and ingredients are all expensive, and even selling bread at high prices doesn’t guarantee profits.

I see. So does that mean people are no longer willing to pay high prices for ‘pretty bread’?

Exactly. Nowadays, many people care more about whether it’s worth the money. Bread from big supermarkets is cheap and tasty, and people no longer want to pay for ‘filters.’

I understand now. Truly good bread isn’t about looking good in photos, but about great taste and sincerity.

Well said. It’s like being a person—appearance is just the beginning. What truly lasts is what has real ‘flavor’.