AI short dramas are being produced in large numbers because they are fast and inexpensive to make, but very few become truly popular. Content quality has become the key.
Our department received a proposal today. They said they can use AI to make dozens of short dramas in a week, and the price is really low. The boss is a little tempted.
Sounds impressive, but are you really planning to do it? Lately, I've seen a lot of people complaining about AI short dramas. Thousands can be churned out in a day, but hardly any are worth watching.
I'm worried about that too. I watched three samples. The characters' expressions looked strange, and the plots were all pretty much the same—either an overbearing CEO or someone suddenly getting reborn.
That's exactly the problem. AI has lowered production costs, so even one person with a computer can make them. But viewers aren't going to watch more episodes just because they're cheap to produce.
Right. In marketing, the last thing we want is to focus only on quantity. Even if we post a hundred videos, the numbers will still look bad if no one wants to watch them to the end.
And now AI-generated content also has to be labeled according to regulations. Technology can help you save time, but in the end, people still have to decide whether a story is any good.
Then tomorrow I'll tell the boss not to buy any kind of 'bulk package' yet. We'll have them make two or three samples first and decide after looking at the completion rates.
That makes sense. Viewers have never been short of short dramas. What they're short of are short dramas worth spending time on.
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