Honey, have you noticed that strawberries nowadays are getting bigger and redder, but they don’t seem as fragrant as when we were kids?

I feel the same way. But I read an article a couple of days ago saying it might not just be about the strawberries—it could also be related to our memory.

Memory? Does that mean strawberries in the past weren’t actually that tasty either?

That’s possible. Older strawberry varieties were indeed more fragrant, but they were smaller and harder to transport. Nowadays, many new varieties focus on size and appearance, so the flavor is sometimes ‘diluted.’

I see. No wonder strawberries today look like the ones in ads, but taste kind of ordinary.

Another reason is that we ourselves have changed. When we were kids, strawberries were rare, so they tasted especially sweet and fragrant. Now there are so many fruits, and our taste standards have been ‘raised.’

Hearing you say that, I suddenly feel that what we miss might not just be the taste of strawberries, but the feeling of childhood.

Yeah. But the good news is that scientists are now developing new varieties that are both good-looking and tasty. Maybe we’ll find a new ‘strawberry surprise’ in the future.