duǎn shì pín
短视频
wén àn
文案
de
liú bái
留白
Leaving Space in Short Video Copy
liú nà刘娜yòngshī cí诗词deliú bái留白gài niàn概念jiàojùn xī俊熙xiěgènggāo jí高级deduǎn shì pín短视频wén àn文案

Liu Na uses the idea of “leaving space” in poetry to teach Junxi how to write more refined short video copy.

刘娜
jùn xī俊熙dewén àn文案yǐ jīng已经hěnqīng chǔ清楚ledànháikě yǐ可以gènggāo jí高级

Junxi, your copy is already very clear, but it can still feel more refined.

俊熙
zěn me怎么gènggāo jí高级shì bú shì是不是yàoxiěgèngzhǎng

How can it be more refined? Does it need to be longer?

刘娜
yí dìng一定kě yǐ可以xuéshī cí诗词deliú bái留白shǎoxiěyì diǎn一点liúyì diǎn一点kōng jiān空间

Not necessarily. You can learn from the poetic idea of “leaving space”: write a little less and leave some room.

俊熙
liú bái留白shìshén me什么yì si意思

What does leaving space mean?

刘娜
jiù shì就是huàshuōmǎnràngguān zhòng观众zì jǐ自己bǔ shàng补上gǎn jué感觉

It means not saying everything completely, so the audience can fill in the feeling themselves.

俊熙
yǐ qián以前xiězhèjiākā fēi咖啡hěnhǎo hē好喝kě yǐ可以zěn me怎么gǎi

Then if I used to write, “This coffee shop’s coffee tastes great,” how could I change it?

刘娜
kě yǐ可以xiězhèyī kǒu一口gāng gāng hǎo刚刚好

You could write: “This sip is just right.”

俊熙
wahěnduǎndànhěnyǒuhuà miàn画面

Wow, it’s short, but it really creates an image.

刘娜
duìzàibǐ rú比如yè jǐng夜景kě yǐ可以xiěfēngyī chuī一吹dēngjiùliàngle

Exactly. For another example, with a night view, you could write: “When the wind blows, the lights come on.”

俊熙
dǒngleshǎoshuōyì diǎn一点dàngèngyǒuyì jìng意境

I get it: say a little less, but create more atmosphere.

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