Liu Na uses the idea of “leaving space” in poetry to teach Junxi how to write more refined short video copy.
Junxi, your copy is already very clear, but it can still feel more refined.
How can it be more refined? Does it need to be longer?
Not necessarily. You can learn from the poetic idea of “leaving space”: write a little less and leave some room.
What does leaving space mean?
It means not saying everything completely, so the audience can fill in the feeling themselves.
Then if I used to write, “This coffee shop’s coffee tastes great,” how could I change it?
You could write: “This sip is just right.”
Wow, it’s short, but it really creates an image.
Exactly. For another example, with a night view, you could write: “When the wind blows, the lights come on.”
I get it: say a little less, but create more atmosphere.
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