shāng chǎng
商场
de
tà mǎ
踏马
biāo yǔ
标语
The Mall’s “Tama” Slogan
shāng chǎng商场yòngwǎng luò网络rè cí热词yíng xiāo营销yǐn fā引发nián qīng rén年轻人bù tóng不同gǎn shòu感受

A shopping mall uses an internet buzzword for marketing, sparking mixed feelings among young people.

小潘
liúlǎo shī老师zàixīn wén新闻kàn dào看到shāng chǎng商场xiězhemǎ lái马来lekāi shǐ开始jué de觉得hěnyǒu yì si有意思

Teacher Liu, I saw in the news that a shopping mall put up the slogan “I tama came,” and at first I thought it was pretty funny.

刘娜
hěnduōrénkāi shǐ开始dōuhuìxiàoyīn wèi因为zhè ge这个yuán lái原来shìnián qīng rén年轻人zì jǐ自己yòng lái用来kāi wán xiào开玩笑de

A lot of people laugh at first, because this phrase was originally something young people used jokingly among themselves.

小潘
hòu lái后来fā xiàn发现yǒu xiē有些nián qīng rén年轻人tàigāo xìng高兴shuōzhèshìtā men他们biǎo dá表达yā lì压力defāng shì方式

Later I realized that some young people weren’t very happy about it, saying this was actually how they express their stress.

刘娜
duìtā men他们yòngtà mǎ踏马láishuō míng说明shēng huó生活hěnlèishìyī zhǒng一种zì cháo自嘲

Right. They use “tama” to show how exhausting life is—it’s a form of self-mockery.

小潘
kě shì可是fàng dào放到shāng chǎng商场deguǎng gào广告shànghǎo xiàng好像biàn chéng变成lemàidōng xī东西degōng jù工具

But once it’s put on a huge mall advertisement, it seems to turn into a tool for selling things.

刘娜
suǒ yǐ所以yǒu rén有人jué de觉得bèilǐ jiě理解leyǒu rén有人jué de觉得bèixiāo fèi消费le

So some people feel understood, while others feel they’re being taken advantage of.

小潘
míng bái明白lewèn tí问题zhǐ shì只是yí gè一个ér shì而是yǒu méi yǒu有没有zhēn de真的tīng dǒng听懂nián qīng rén年轻人dexīn qíng心情

I get it now—the issue isn’t just the word itself, but whether people have truly listened to young people’s feelings.

刘娜
shuōhěnhǎozhēn zhèng真正degòng míng共鸣bú shì不是xuétā men他们shuō huà说话ér shì而是zūn zhòng尊重tā men他们degǎn shòu感受

Well said. Real resonance isn’t about copying how they speak, but about respecting how they feel.

Why use the app

Access 1,000+ dialogues and all study tools

Ask the AI, use repeat playback, save vocabulary, and track your progress

Full archive

1,000+ dialogues and 500+ Easy Mandarin News articles are available.

Smarter practice

Use repeat playback, adjust audio speed, and save words to flashcards.

Ask the AI

Get instant explanations for grammar, usage, and sentence structure.