Lao Huang, are you watching the match tonight? I just saw that the restaurant downstairs has launched a World Cup late-night snack combo.

Of course. Even though China's team didn't qualify for the World Cup, I still feel the atmosphere around us is pretty lively.

Exactly. There are World Cup ads everywhere—in shopping malls, elevators, and mobile apps. Our marketing department has been studying these campaigns lately.

Yesterday when I bought milk, the packaging also had the World Cup logo on it. It feels like many Chinese brands want people to remember them through this opportunity.

That's the business opportunity. Even without China's team playing, people may not get overly excited, but when watching matches they still order food delivery, buy drinks, and might even replace their TV with a bigger one.

I think this way of participating is quite genuine. Not everyone is a hardcore fan, but when the World Cup comes around, everyone has something to say about it.

That's right. For brands, as long as people are willing to talk about it and spend money, the campaign has already achieved its goal.

Then let's go to that restaurant tonight. We can eat while watching the match and see whether those advertisements are actually persuasive.

Sounds good. I'll make a reservation now. Otherwise, the seats might be gone before the match even starts.