Brother, Mom said an old grandpa turned down twelve million. Is he silly?

Not at all. He’s an inheritor of intangible cultural heritage and makes a special mask called the Chenhe Nuo mask (辰河傩面具).

A mask? Isn’t that something for games? Why is it so expensive?

This mask was passed down from our ancestors and carries deep culture and stories. Some Japanese buyers offered big money, but the grandpa said he couldn’t sell it.

Why not? That’s a lot of money.

He said it’s something of China and mustn’t be cut off in his hands. Culture is like our roots—it can’t be taken away by others.

Oh, I get it! The roots must stay in China so new trees can grow, right?

Right! That’s cultural confidence. Money matters, but culture matters more.